Cricket enthusiasts worldwide are witnessing a groundbreaking shift in the legendary game of cricket through the World Championship of Legends. Here's why this championship is reshaping the cricketing landscape.
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The Australia Champions embody the spirit, passion, and resilience of legendary Australian cricketers. Under the leadership of Captain Brett Lee, Season 1 of the WCL brought together an iconic roster, including Aaron Finch, Tim Paine, Shaun Marsh, Ben Dunk, Ben Cutting, Brad Haddin, Dirk Nannes, Dan Christian, Ben Laughlin, Peter Siddle, and Nathan Coulter-Nile. The legacy of these athletes not only enhances brand visibility but also fosters deeper connections with fans, making it an invaluable partnership for organizations seeking to elevate their global presence.
In 2025, the Australia Champions squad once again features Brett Lee as captain, with icon and talented lineup: Shaun Marsh, Nathan Coulter-Nile, Peter Siddle, D'Arcy Short, Ben Cutting, Dan Christian, Moises Henriques, Ben Dunk, Callum Ferguson, Steve O'Keefe, and Rob Quiney. Each player brings unique strengths; Marsh and Henriques excel in ODIs, Coulter-Nile and Cutting shine in T20s, while Siddle and O'Keefe are pivotal in Test matches. This diverse team combines experience and skill, ready to make an impact in Season 2 of the World Championship of Legends starting on July 18, 2025, in the UK.
The World Championship of Legends (WCL) Season 2 is making an exciting return with a stellar lineup of iconic players captaining their teams. Brett Lee will lead Australia, Yuvraj Singh will captain India, Ian Bell will head England, Daren Sammy will represent the West Indies, Shahid Afridi will guide Pakistan, and Jacques Kallis will steer South Africa. Fans can look forward to seeing legendary names back on the field, including Chris Gayle, Kieron Pollard, and Dwayne Bravo from the West Indies; Alastair Cook and Eoin Morgan from England; Suresh Raina and Shikhar Dhawan from India; AB de Villiers and Albie Morkel from South Africa; Sarfaraz Ahmed and Shoaib Malik from Pakistan; and Shaun Marsh and Chris Lynn from Australia. Get ready for a historic season 2 with WCL!
WORLD CHAMPIONSHIP OF LEGENDS 2025
Global
Viewership
Cumulative TV
Viewers in India
Digital Viewers
in India
Other regions, US, UK, UAE,
South Africa, Rest of the world
Digital Cumulative
Viewers in Pakistan
Global viewership:
Facebook and Youtube
Australian cricketers have a massive international fan base, ensuring high visibility for your brand across multiple markets
Australia's cricketers competes worldwide, offering exposure in key regions including India, England, and Australia
Players have strong online and social media presence, driving organic engagement and impactful brand messaging
The Australia Champions boasts a diverse and loyal fan base that spans across continents. Our audience includes passionate cricket enthusiasts, dedicated sports lovers and trendsetters who engage deeply with the team.
As participants in the World Championship of Legends(WCL), the Australia Champions enjoy extensive media exposure across traditional and digital platforms. Here's a breakdown of our media reach and the opportunities it offers to sponsors:
WCL matches are broadcast in 50+ countries, with an estimated global viewership of 20 million per game.
In Australia alone, matches attract 3+ million viewers on leading sports networks like Fox Sports and Channel7.
Instagram: 5 Million+ collective followers with an average engagement rate of 6.5% (above industry benchmarks).
More than 100 Million impressions.
Coverage in leading online cricket outlets like ESPN cricinfo, Cricket info and global media such as BBC Sport and The Guardian ensures continuous visibility.
Regular features in various media publications in Australia, India and UK to elevate brand positioning.
Players are globally recognized for their excellence, which can reflect positively on the brand.
Attracting an engaging global audiences with the help of fan base
Promoting international client attention and increased credibility
Attract significant media attention across the globe via print, social media, online platform etc.
Attract significant media attention across the globe via print, social media, online platform etc.
Crafting videos starring the Australian team to spotlight your brand and amplify global reach and impact
Connect better with your audience with enhanced brand recall
Cricket enthusiasts worldwide are witnessing a groundbreaking shift in the legendary game of cricket through the World Championship of Legends. Here's why this championship is reshaping the cricketing landscape.
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